Pune: Godrej Housing Finance (GHF), a subsidiary of Godrej Capital, has inaugurated its first all-women Housing Finance branch in Pune under its flagship inclusion platform, Aarohi.
The new facility, located in Kharadi, marks the company’s second Affordable Housing Finance branch in the city within six months, underscoring the growing demand for affordable housing and strengthening GHF’s expansion strategy.
The move aligns with Godrej Housing Finance’s broader commitment to inclusion and accessibility in financial services.
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Godrej Housing Finance: All-Women Branch Highlights Inclusion Strategy
The new branch, fully staffed by 10 women professionals across sales, credit, and operations, reflects Godrej Housing Finance’s ongoing efforts to enhance women’s representation within the BFSI sector.
While serving a diverse customer base, the branch also supports the company’s goal of nurturing future-ready women professionals and expanding the Aarohi initiative across more locations.
Expanding Reach Across Pune’s High-Growth Zones
- The branch will cater to key markets surrounding Kharadi—including Ranjangaon, Katraj, PCMC, Lonikand, Shikrapur, Loni Kalbhor, Uruli Kanchan, and Shirur.
- Customers can avail Affordable Housing Loans starting at ₹5 lakh with repayment tenures of up to 30 years.
- Through its distribution-led model, Godrej Housing Finance aims to build a strong network of connectors, builders, and channel partners to increase access to affordable housing finance in relatively underserved micro-markets.
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Women-Led Service Model to Enhance Customer Experience
- The all-women team is expected to improve customer engagement, operational efficiencies, and turnaround time for loan processing.
- The branch will also offer special interest rates for women applicants, reinforcing Godrej Housing Finance’s commitment to inclusive financial growth and homeownership accessibility.
Mehernosh Tata, CEO of Godrej Housing Finance, said: “The launch of our second Affordable Housing Finance branch in Pune within six months reflects the strong demand for affordable housing and our intent to deepen our presence across high-potential markets. The fact that this branch is also our first all-women branch under Aarohi makes it even more special – it represents growth with purpose. We believe diversity and inclusion are key to building trust and delivering stronger outcomes for our customers.”
Aarohi Platform Expands Impact and Participation
Aarohi, the inclusion platform of Godrej Capital, focuses on empowering women as borrowers, employees, partners, and community leaders through four pillars:
- financial inclusion,
- equitable employment,
- capability-building, and
- strategic collaborations.
Since its inception, Aarohi has enabled loan bookings exceeding ₹1000 crore for women and aims to positively impact more than 1,00,000 women over the next five years.
Industry Context and Growing Women Borrower Participation
As per industry estimates, women accounted for nearly 20% of total home loan disbursements in FY25. Maharashtra contributed 28% of this volume, supported by strong economic growth and higher financial penetration.
Pune – particularly areas like Wakad, Baner, and Kharadi – continues to see rising participation from women homebuyers.
